Corporations Try To Cash In On Charlie Sheen’s Meltdown
Yesterday, the Red Cross adopted Charlie Sheen’s bizarre contention-turned-meme that he has “tiger blood” in a call for blood donors. “We may not collect #tigerblood,” the organization posted to its Twitter feed, “but we know our donors & volunteers have fierce passion for doing good! #RedCrossMonth.” Fair enough, we thought, non-profits have to do what they can to stay in the public’s mind.
But then we saw this tweet from McDonald’s:
“Despite all the rumors there r no plans 2 bring #mclobster or mcsushi 2 the US menu. We r working on a new menu item called McWinning.”
Winning, if you haven’t been following Sheen’s linguistic innovations, is his all-purpose catchphrase to denote his awesomeness. It’s one of several that companies want to cash in on. Now, Ford has purchased a promoted tweet for the Ford Focus at the top of the #Winning hashtag on Twitter.
Read the rest at The Atlantic
I understand and sometimes even appreciate it when corporations utilize social media, but most of the time they just spread thinly-disguised marketing gunk that plugs up the things people are actually interested in… in this case, Charlie Sheen’s insane tweets.
(via soupsoup)
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